This project involved branding and designing the packaging line for frozen fruits.
Food packaging design
Product line packaging design always begins with branding and creating the so-called "master" that should provide guidelines for the visual identity of the entire product line. Well-established "foundations" provide the freedom to create a comprehensive communication package that serves both functional and promotional purposes.
In this case, the stylistic play gives an impression of sophistication, value, and freshness - all elements needed in serious packaging communication for food products.
